In an inspiring collaboration, YABONG Philippines has once again successfully conducted its groundbreaking initiative, DIGIconomy, this time in partnership with the Twezuule Foundation. Focused on equipping youth with essential digital skills, the four-day workshop took place on January 11, 12, 18, and 19, 2025. The event provided young individuals with the tools and knowledge to thrive in today’s rapidly evolving digital landscape.
A Transformative Learning Experience
DIGIconomy’s latest installment brought together passionate youth eager to explore digital career opportunities. The program featured an impressive lineup of expert speakers and industry professionals, each leading focused sessions designed to empower participants with practical skills in the digital economy.
Unboxing Digital Marketing
Led by Kate Kamid of Work Beyond Borders, this session introduced participants to the core principles of digital marketing. Attendees learned about the power of influencer marketing and how to develop effective, targeted digital marketing strategies to build a strong online presence.
Branding 101
Ena Marie Avila and Hans Joseph Tulayan of YABONG Philippines guided participants through the essentials of branding and graphic design. This session enabled attendees to craft their unique brand identities, an essential skill for standing out in the digital market.
Content Creation 101
Mitzi Gayosa and Ferville Grace Tripoli from Work Beyond Borders shared insights on the significance of content creation in the digital space. Participants learned the fundamentals of social media engagement, the art of storytelling, and how to use tools to create compelling and impactful content.
How to Get a Client?
Junette Mae Lorenzo of Work Beyond Borders led this final session, offering valuable advice on profile optimization for platforms like LinkedIn and job boards. She provided participants with actionable strategies to secure clients and establish a sustainable digital career.
Empowering Youth for a Digital Future
Beyond technical skills, the DIGIconomy program fostered creativity, confidence, and ambition among its participants. Many attendees expressed how the workshop opened doors to new possibilities and provided them with practical knowledge to navigate and excel in the digital economy.
With the support of the Twezuule Foundation, this partnership strengthens the commitment of both organizations to empower marginalized youth, ensuring they have the opportunities and skills necessary to build a brighter future.
About YABONG Philippines
YABONG Philippines is a youth-led organization dedicated to innovation, empowerment, and social impact. Through initiatives like DIGIconomy, it provides young individuals from underserved communities with the tools, skills, and opportunities to thrive in the digital age.
About Twezuule Foundation
Twezuule Foundation is a youth and disability-led organization that champions and upholds an inclusive society for persons with disabilities in Uganda.
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